CONCEPT, CONTENT, PRODUCTION

Striving to push the boundaries in content creation and ideation:
 

• I always wanted to showcase the power of the thoroughbred and the skill of the jockey in a high-resolution format

• This piece is evergreen, can be reused year after year and across multiple different racecourses (and the raw footage can be re-edited and reborn, too)

• Furthermore, the script was written for a global audience with WorldPool in mind to enable global pool betting across the weekend's racing

• We struggled against the deep fog on the day, but were rewarded with an exceptionally dramatic piece

• Supported & filmed by Equine Productions