Collab: Nigel Owens

CONTENT, DISTRIBUTION

Using cross-sport pollination to bring an iconic sportsman into horse racing,​ whilst working for The Jockey Club

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• Sourced, ideated and produced the video concept 

• Nigel Owens brought his iconic phrases, such as 'this is not soccer' into racing

• Posted at the height of the Six Nations for maximum impact, with rugby a sport with plenty of shared fans, and the biggest event in the lead up to the Cheltenham Festival

• 305,000 views​