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Collab: Nigel Owens
CONTENT, DISTRIBUTION
Using cross-sport pollination to bring an iconic sportsman into horse racing, whilst working for The Jockey Club
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Sourced, ideated and produced the video concept
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Nigel Owens brought his iconic phrases, such as 'this is not soccer' into racing
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Posted at the height of the Six Nations for maximum impact, with rugby a sport with plenty of shared fans, and the biggest event in the lead up to the Cheltenham Festival
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305,000 views

Nigel Owens
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