Activating: Partnerships

IDEATION, COLLABORATION, EXECUTION

Growing our partner-supported content at The Jockey Club from 1 activation in 2021 to many in 2026 has been brilliant​

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• Activated brands with contracted rights, but also pitched social-only partnerships 

• Worked with Aston Martin, Paramount, Close Brothers, Nyetimber and Flutter just to name a few

• Communicated directly with brands to ensure they get the most out of their activation