The event is one of the top 10 most attended sporting events in the UK, and as the Social Media Manager and latterly Social & Content Lead, I:

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• Led the entire social media team & it's output, as well as briefing and managing internal & external cam ops, editors, producers and graphic designers 

• Ideated and produced engaging content narratives amongst the crowd of other rightsholders as well as thumb-stopping graphics

• Established relationships with all types of the sport's stakeholders, and activated & worked with celebrities, creators and influencers

• Doubled the channels' follower numbers, from less than 500k followers to 1M in 2025

• Built the video views from 3.4M in 2022 to 31M in 2025